Superdry to join Derbion line-up with new format store
Superdry & Co is to join the line-up at Derby’s Derbion shopping centre.
The fashion brand has signed for a 3,576 square foot unit for its new format store following its rebrand last year.
Subscribe to TRBOffering womenswear and menswear, the shop will carry clothing and accessories from the brand’s latest autumn/winter collections, alongside Superdry’s outerwear range.
Derby shoppers will also be able to purchase items from the Bench streetwear label, which joined the Superdry & Co portfolio earlier this year.
Julian Dunkerton, Superdry & Co founder and chief executive, said: “Derby’s a great city, and Derbion is the perfect location to launch our new Superdry & Co store format. There’ll be customers who’ve known us for years and people who’ve never shopped with us, and I want all of them to experience how the brand has evolved and what we stand for now. We have a huge opportunity ahead.”
Other recent additions at Derbion include Office, FatFace, Crew Clothing, Victoria’s Secret and Seasalt, while Primark will be relocating to a newly created 50,000 square foot store next year.
Beth McDonald, managing director at Derbion, said: “The addition of Superdry to our line-up aligns well with Derbion’s young shopper demographic which continues to grow thanks to the rising student and young professional population.
“Superdry also continues the run of leading international brands coming to Derbion as we strengthen our position as the home of fashion in the East Midlands.”
