Peacocks and Bonmarché expand Co-op partnership with six new concessions
Fashion retailers Peacocks and Bonmarché are growing their ‘store within a store’ partnership with Co-op, with the launch of six new concessions this month.
Four new Peacocks stores will be opening inside Co-op stores in Cranleigh (Surrey), Machynlleth (Powys, Wales), Kippax (Leeds) and Whitby (North Yorkshire), taking the total number of Co-op concessions to 13.
Subscribe to TRBIn addition to the brand’s clothing ranges, the offering will include new collections from celebrity ambassadors Dani Dyer, Louise Redknapp and Michael Owen.
Sharron Lamb, retail director at Peacocks, said: “We’re so excited to open a further four Co-op concessions stores across the country, adding to the seven the new Peacocks stores we have opened this year, so far.
“With our new autumn ranges, classic Christmas pjs and winter accessories available in-store now, shoppers can be sure to get everything they need to get ready for the new season at Peacocks.”
Meanwhile, Bonmarché will be taking space in Co-op’s Lampeter (Ceredigion, Wales) and Shotts (North Lanarkshire, Scotland) stores this month, offering items ranging from fashion staples and nightwear to accessories and footwear.
Ranges will also include clothing from brand ambassadors Lisa Snowdon and Lorraine Kelly, as well as the everyday premium brand Dash and casual lifestyle brand Autonomy.
Amanda Waterfield, Bonmarché retail director, said: “This new ‘store in store’ concept allows us to showcase our full fashion offering, including our latest collections and exciting celebrity collaborations.
“This partnership also reflects our continued investment in the local high street, with over 225 Bonmarché stores across the UK, and we want to give a huge thank you to all the teams involved.”
Co-op is currently working to create destinations stores locally through shops with added services.
Kevin Buchan, head of partnerships at Co-op, said: “We aim to create a destination in communities combining great quality products, value and deals along with a compelling range of added services – all at the heart of local community life.
“Providing a home for Peacocks and Bonmarché inside the local Co-op enables them to bring their latest value fashion collections to more communities, at the same time providing a new store, employment opportunities and additional consumer choice, locally.”
