Sosandar announces new third party arrangement with Sainsbury’s
Women’s fashion retailer Sosandar has signed a new wholesale partnership with the Sainsbury’s supermarket.
The move will see a selected range of the brand’s best selling clothing styles and accessories being sold firstly online before being extended to a number of Sainsbury’s stores later this year.
Sosandar said the partnership will enable it to become a truly omnichannel retailer through the establishment of its first in-store presence. It will also help raise brand awareness across its target demographic.
The partnership follows a record trading period for Sosandar with existing third parties John Lewis, Marks and Spencer, Next, The Very Group and JD Williams.
Ali Hall and Julie Lavington, co-chief executives of Sosandar, said: “We are delighted to secure a new partnership with another renowned British retailer, Sainsbury’s, to sell our womenswear collections.
“To be one of Sainsbury’s key fashion partners is an incredibly proud moment for us. In line with our objective to provide our large but underserved demographic with more opportunities to purchase our unique and diverse products, this elevates our strategy from pureplay to an omnichannel brand.
“We believe that being an omnichannel business enhances our brand equity, will accelerate growth in our market share and brand awareness, whilst also providing us with a wider breadth of quality potential partners internationally.”