Shein to open London pop-up store
Online fashion retailer Shein will open a London pop-up this weekend in partnership with Klarna.
Situated in the Covent Garden shopping district, the #SheinxKlarna experience will give visitors the chance to browse Shein’s upcoming spring collections.
Open from the 8 to 10 April, the pop-up will aim to immerse shoppers in all things fashion, styling and beauty. Visitors will have the chance to learn how to do the perfect updo, attend a MUA masterclass with SheGlam, relax with a free on-site massage, take part in a Slow Down Sunday yoga session, or explore their artistic side with a calligraphy class.
In addition, Hello Fashion will host host a number of talks and visitors will also be able to take advantage of a manicure station, FORI flower stall, Peggy Porschen cupcake cart and freshly brewed barista coffee all weekend.
AJ Coyne, head of global brand and creative at Klarna, said, “We are so excited for the #SheinxKlarna pop-up as we step into spring. Online retail has soared over the past few years but there’s something special about hosting in-person events. We’re looking forward to revamping our spring wardrobe and a packed weekend full of events”
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