Shein appoints chairman for Latin America
Shein has appointed former SoftBank Group executive Marcelo Claure as chairman of its Latin America region.
In his new position, he will oversee the global online fashion retailer’s Latin American strategy and stakeholder affairs. He will also lead the establishment of an advisory board for the region and personally invest $100 million in Shein.
Sky Xu, chief executive of Shein, said: “We are thrilled to welcome Marcelo to Shein during an exciting time of growth for our company in Latin America. His excellent track record as an entrepreneur and operational executive, combined with his deep experience growing global brands and building trusted relationships, will be instrumental as we expand in this important market.”
Claure is the founder and chief executive of Claure Group, a multi-billion-dollar global investment firm focused on multiple high growth sectors in Latin America including technology, telecom, media, real estate and sports. He was previously chief executive of SoftBank Group International where he had direct oversight of over 40 companies in the group’s portfolio.
Commenting on his new position, Claure said “I am incredibly inspired by Shein’s vision of making fashion accessible to everyone through its unique on-demand business model.
“In Latin America, countries like Mexico and Brazil are at a stage of development where nearshoring, with the help of Shein’s supply chain technology, can enable local supply chains to flourish.”
