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Shein pilots peer-to-peer resale platform

Fast fashion retailer Shein has launched a peer-to-peer resale platform where customers can buy and sell previously owned Shein products. Accessed through Shein’s existing app, the… View Article

FASHION

Shein pilots peer-to-peer resale platform

Fast fashion retailer Shein has launched a peer-to-peer resale platform where customers can buy and sell previously owned Shein products.

Accessed through Shein’s existing app, the feature enables sellers to list their items through a seamless interface that pre-populates a Shein customer’s previous purchases.

The retailer said Shein Exchange aims to provide a one-stop destination for customers to become active participants in circularity and promote the benefits of purchasing pre-owned clothing over purchasing new items.

Adam Whinston, global head of ESG at Shein, explained: “The goal of Shein Exchange is to make resale just as easy and convenient as buying something brand new, while also igniting a cultural movement of circularity within our own Shein community.

“We’re calling on our community to mobilize and keep previously owned clothing in circulation for as long as possible. By harnessing the reach and the influence of our growing community, we believe that shopping resale can become the new normal in our industry.”

Created in partnership with the Treet resale technology platform, a pilot of Shein Exchange is currently being run in the US and there are plans to expand it to other global markets next year.

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