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Shein launches EMEA headquarters in Dublin

Online fashion retailer Shein has opened a new office in Dublin which will act as its headquarters for its Europe, Middle East and Africa region. The… View Article

FASHION RETAIL NEWS UK

Shein launches EMEA headquarters in Dublin

Online fashion retailer Shein has opened a new office in Dublin which will act as its headquarters for its Europe, Middle East and Africa region.

The official opening ceremony was attended by Ireland’s Minister for Enterprise, Trade and Employment, Simon Coveney, who met with Shein’s global head of government relations, Leonard Lin, and other company leaders to discuss the company’s strategy in Ireland.

Discussions covered the growth of Shein’s workforce in Dublin where it will be looking to fill roles across data analytics, security engineering, finance management, legal and its graduate programme. The company will be recruiting for 30 key positions in the Ireland office by the end 2023, with more appointments to follow as the company grows.

Coveney said: “I warmly welcome the announcement that Shein has launched their new EMEA Headquarters and IT hub in Dublin, creating 30 new jobs in 2023. These positions will be in a range of specialist areas and no doubt Shein will have no problem filling these rolls from our skilled workforce. It is a vote of confidence that another global leader has chosen Ireland to launch their EMEA HQ and highlights that we have the environment to attract FDI companies to our shores. I wish all the team at Shein the very best in their new Dublin office and ventures.”

In 2023, Shein plans to host around 30 pop-ups around the EMEA region and currently has a temporary store operating in Ireland from 12 to 17 May in Cork. Last year, Shein’s pop-up at the Jervis Shopping Centre in Dublin attracted over 4,000 visitors per day. The company has also been busy opening new distribution centres around the region, including a 40,000 square metre facility in Wroclaw in Poland, as well as centres in Italy and the United Arab Emirates.

Lin said: “I am delighted to launch our EMEA headquarters in Ireland. Ireland’s pro-business environment and great access to talent make it an excellent hub for companies, including Shein, to manage and grow our business in the region. Our Dublin office opening marks an important milestone in Shein’s growth in EMEA – which is one of our most important markets. We look forward to contributing to the growth of the local economies and to supporting local communities.”

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