Shein launches ‘purposeful product’ line
Online fashion retailer Shein has launched a new collection that features inclusive sizing and responsibly sourced materials.
When customers buy items from the range, they will also be supporting the work of Vital Voices. an international non-profit organisation that invests in women leaders taking on challenges such as gender-based violence, the climate crisis and economic inequality.
Called EvoluSHEIN, the collection will be available to Shein customers around the world from 29 April. The first release will feature garments made with recycled polyester, a fibre obtained from plastic waste.
Items will include women’s tops, dresses, and bottoms, with extended sizes. Shein is planning to expand the line to more than 1,500 product SKUs by the end of September with future styles featuring materials such as forest-safe viscose, consciously cultivated cotton, and additional certification programmes for recycled fibres.
Shein said EvoluSHEIN will serve as a testing ground for new purpose-drive innovations in its wider collection.
Adam Whinston, global head of environmental, social and governance at Shein, said: “We are committed to building a more responsible fashion ecosystem. Launching EvoluSHEIN is one important step in our sustainability commitments this year, which touches on each of our key focus areas – protecting the environment, supporting communities, and empowering entrepreneurs. We invite all our partners and customers to join us in the journey.”
