Represent names ex-Adidas and Casablanca marketer Priya De Souza as CMO
Represent has appointed Priya De Souza as chief marketing officer as it continues to grow its physical store presence.
De Souza has joined the luxury streetwear brand from Casablanca, where she held the same role.
Subscribe to TRBFrom 2021 to 2025, she was senior director of global marketing communications at Adidas, where she oversaw collaborations with Gucci, Balenciaga and Wales Bonner. She has also previously held brand director positions at Exposure and Agent Provocateur.
Earlier in her career, she held senior roles at Dazed Media and i-D Magazine.
In her new position, she reports to Represent chief executive Paul Spencer and will be responsible for marketing, communications and brand strategy for both Represent and its activewear diffusion line, 247.
Spencer said: “Priya brings an incredible depth of global brand experience across culture, sport and luxury, but just as importantly, we loved her as a person from the start.”
Founded in 2011 by brothers George and Mike Heaton, Represent is currently building its physical retail presence and has stores in Manchester, London, Los Angeles and Cape Town.
George Heaton said: “Priya has spent her career where fashion and culture meet, working with brands we have a lot of respect for. As we grow, she’ll be central to how we tell our story.”
De Souza said: “Represent has built something rare as an independent brand: a loyal community and real credibility in fashion. I’m looking forward to working closely with George, Spenny and the team on this next chapter.”
In January, Represent appointed Jim Anfuso as brand president for North America.
