French Connection opens Dalton Park outlet as fashion sales climb
French Connection has joined the line-up at Dalton Park, the North East’s largest outlet shopping destination.
The new 1,569 square foot store offers the fashion brand’s design-led womenswear and menswear collections at outlet prices.
Subscribe to TRBThe opening follows a strong period for fashion at Dalton Park, with womenswear sales up 17.6% year-on-year.
Other recent fashion arrivals at the scheme include Belstaff, Hobbs, Phase Eight and Whistles.
Nicky Lovell, head of designer outlets and brand relationships at Global Mutual, said: “Womenswear is performing particularly well at Dalton Park, so there is a clear opportunity to add more depth and variety to the category. French Connection has a distinctive design identity and broad appeal, which we believe will resonate well with our customer base.
“The 17.6% growth we’ve seen in womenswear is a useful indicator of where customer demand lies and helps inform our approach to leasing. It’s about using those insights to identify opportunities within the mix and bringing in brands that respond to how our customers are shopping.”
