Primark unveils Bridgerton inspired collection as part of Netflix collaboration
Primark has launched a Bridgerton inspired collection as part of its ongoing collaboration with Netflix.
Now available in select Primark stores globally, the 23-piece range includes a variety of the TV series’ licensed products across the womenswear, nightwear, accessories, homeware and stationery categories.
Bridgerton fans can emulate the opulence of the show with the flowing, floral design of the nightwear range, or embrace their inner Lady Whistledown by picking up some of the notebooks, pens or invitation cards on offer.
The move is part of a long-standing partnership between Primark and Netflix.
Sarah Jackson, director of licensing at Primark, said: “We are delighted to collaborate once again with our license partner Netflix on our new Bridgerton collection, which is sure to be a fan favourite. From delicate floral nightwear to opulent stationery and homeware, customers can get their Regency era fix and feel like royalty at a great value price point. We look forward to continuing our successful partnership with Netflix on more exciting initiatives in the near future, so watch this space.”
Primark first entered the license market in 2011 and has partnered with Netflix since 2021 on several collections, including the sell-out Stranger Things range.