Revolution Beauty expands into select Walgreens stores and online
British skincare and cosmetics company Revolution Beauty is expanding its retail footprint with the launch of its Makeup Revolution range into Walgreen stores in the US.
Walgreens is the third major retailer to begin stocking Makeup Revolution’s cosmetic assortment within the past two years.
Expanding into over 2,800 Walgreens locations throughout the US. Revolution Beauty’s product assortment will include over 30 of its best selling Makeup Revolution cosmetic products including Reloaded Eyeshadow Palette, Loose Baking Powder and more.
Adam Minto, Revolution Beauty founder, said: “Expanding the Revolution Beauty portfolio of brands within the US market has been a goal since day one. We are excited to cultivate a new relationship with Walgreens with Makeup Revolution and are looking forward to growing our cosmetic offerings over the next couple of months within stores.”
Revolution Beauty’s cosmetics and skincare portfolio of 100% cruelty-free products also includes the I Heart Revolution, Revolution PRO, Revolution Skincare and XX Revolution ranges.
Walgreens group vice president of beauty and personal care Lauren Brindley, said: “By welcoming Makeup Revolution into our stores, we’re ensuring that customers impacted by rising household costs don’t need to trade off the quality of their beauty regimen. With an affordable price point, we’re excited to introduce a new brand to our customers that want relevant products that fit within their budget.”