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PrettyLittleThing launches anti-rape campaign for #IWD

PrettyLittleThing has launched a #MyDressDoesntMeanYes anti-rape campaign in partnership with charities across the globe in time for International Women’s Day this year. With 55% of men believing that ‘the… View Article

FASHION

PrettyLittleThing launches anti-rape campaign for #IWD

PrettyLittleThing has launched a #MyDressDoesntMeanYes anti-rape campaign in partnership with charities across the globe in time for International Women’s Day this year.

With 55% of men believing that ‘the more revealing the clothes a woman wears, the more likely it is that she will be harassed or assaulted’ the fashion giant wants society to do better and break down the stigma of female dressing ever meaning yes.

Over the last twenty years, studies in the US and across the world, have found that psychiatrists, judges, jurors, and students believe that a woman wearing a revealing outfit is more likely to be attacked or sexually harassed than a modestly dressed woman, and if attacked, that she is partially responsible for her assault, and her attacker is less culpable.

To draw attention to these stats and help charities supporting sexual violence victims, PrettyLittleThing has launched a slogan tote bag with the message #MyDressDoesntMeanYes and a selected range of dresses.

Running from March 8 to 15, PrettyLittleThing will donate 100 percent of profits from the sale of its #MyDressDoesntMeanYes tote bag and selected dresses to support sexual assault victims.

More can be found here.

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