PO.P kidswear to launch on Brands at M&S platform
The PO.P kidswear brand, which was previously known as Polarn O. Pyret, is to have a selection of products launched on Marks & Spencer’s Brands at M&S platform at the end of this month.
Through the partnership, online customers will be offered a collection of PO.P childrenswear in sizes ranging from newborn up to ten years.
Johan Munck, chief executive of PO.P said: “We are thrilled to unveil this exciting partnership with Marks & Spencer. As a trusted and much-loved British retailer, the launch on the Brands at M&S online platform will support our continued growth in the UK, especially as demand for sustainable fashion continues to grow.”
The range will include classic stripes, outerwear, nightwear, organic cotton playwear and UV swimwear, as well as PO.P’s fun new ‘PO.P on Adventure’ collection, which encourages children to connect with nature.
Nishi Mahajan, director of third party brands at Marks & Spencer said: “We’re delighted to welcome PO.P to our Brands at M&S platform, which is now home to over 90 carefully curated partners – offering a broad product proposition; from nursery and toys to stylish kidswear.
“With a shared synergy in values, the new partnership complements our core baby and kidswear offering to ensure we’re the number one choice for families throughout parenthood.”
Marks & Spencer has also recently added a range of swimwear from womenswear brand Pour Moi on the platform following the introduction of the brand’s lingerie on the site in October 2023.
