Pour Moi launches swimwear edit on Brands at M&S

Womenswear brand Pour Moi has launched a range of swimwear on Marks & Spencer’s online shopping platform, Brands at M&S.

The move follows the introduction of a selection of the brand’s lingerie on the site in October 2023.

Earlier in his career, Pour Moi’s founder and chief executive Michael Thomson spent a decade working as a merchandiser in the lingerie department at M&S and now has his own range sold via the retailer.

Thomson said: “The reaction to Pour Moi launching on Brands at M&S has been amazing. I’m thrilled that our lingerie has been so well-received and therefore I’m looking forward to seeing the response from customers. I can’t wait for everyone to feel fabulous!”

Pour Moi swimwear buyer Flora Harris added: “Our edit of lingerie has been so well received and we know our swimwear will be too.”

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