Marks & Spencer enters kidswear resale market
Marks & Spencer is trialling a partnership with Dotte, the kidswear peer-to-peer marketplace that enables parents to buy, sell, donate and recycle outgrown children’s clothing.
The Dotte resale collective comprises 16 independent and sustainably-minded kidswear brands. When a Dotte user sells a pre-loved M&S item, they will receive an M&S voucher for £5 off when they spend £25 at M&S online. With over 400 items listed on the site, M&S is already one of Dotte’s most popular brands for resale.
Alice Duggan, head of M&S kidswear, said, “Pre-loved selling is a growing market and through joining the Dotte resale collective we’re looking forward to learning more from an agile start up and supporting the circular economy.
“Through the platform we also hope to extend our customer reach as we continue make M&S kidswear more relevant more often for customers and the ‘go to’ destination store and website not just for uniform but for everyday style and value too.”
M&S has invested in the Dotte platform through its joint venture with start-up accelerator Founder’s Factory.
Founded by Louise Weiss and Samantha Valentine, Dotte launched last summer with brands such as Tobias and the Bear and Turtledove London. Last week, the company announced the addition of eight more brands including Claude & Co, The Bright Company and Little Loves Cornwall.
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