THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
H&M teams up with SmileyWorld on kidswear collection

H&M has teamed up with SmileyWorld to create a new ‘feel-good’ kids clothing collection. Available from mid-May, the SmileyWorld x H&M collection is being launched in… View Article

FASHION

H&M teams up with SmileyWorld on kidswear collection

H&M has teamed up with SmileyWorld to create a new ‘feel-good’ kids clothing collection.

Available from mid-May, the SmileyWorld x H&M collection is being launched in stores worldwide, as well as online at hm.com.

The move has seen different SmileyWorld icons being printed onto a range of urban beach life-inspired clothes, shoes and accessories. Items include t-shirts, t-shirt dresses, sleeveless tops, sleeveless hoodies and a range of shorts, plus pool sliders, caps, bucket hats and socks.

As with the majority of kidswear collections at H&M, the range features more sustainably sourced materials such as recycled cotton and recycled polyester.

Sofia Löfstedt, head of kidswear design at H&M, said: “We’re so happy to be collaborating with SmileyWorld! The original icons not only send a positive message to kids, but also teach them about their emotions. Exploring self-expression is such an important part of growing up. The skate influences of the designs are a wonderful complement to the SmileyWorld graphics, with roomy and relaxed fits, an emphasis on easy summer garments with a fun, casual vibe. It’s beachy and beyond — perfect to wear on a summer day.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

Future of Customer Engagement 15 June 2022
Future of Customer Engagement 15 June 2022

Watch video >