Pandora upsizes at Braehead
Jewellery retailer Pandora has opened a new, larger store at Glasgow’s Braehead shopping centre.
Featuring a modern look and feel that has been designed to be more intuitive to the customer journey, the new concept store offers a personalisation service where customers can have jewellery engraved.
The shop stocks Diamonds by Pandora, the lab-created diamonds collection made with 100% recycled silver and gold, along with other popular lines, including charms and bracelets from Pandora Moments, classic pieces from its Timeless collection and the brand’s Pandora ME pieces.
Spanning 1,635 square feet, the shop is situated on the upper level of the main centre and combines Pandora’s previous unit and the neighbouring site.
Andrew Milner-Walker, property director at Pandora UK&I, said: “We are delighted to open the doors to our brand new store in Braehead Centre. Our new space is designed to offer a unique and personalised shopping experience, showcasing the best of Pandora’s extensive range from classic charms and bracelets, to new collection styles. We look forward with great excitement to welcoming shoppers into the store.”
The news follows several other expansions and openings at Braehead over the last few months by the likes of Sports Direct, Superdrug and GAP.
Steve Gray, head of European retail asset management at Global Mutual, said: “The opening of Pandora’s new concept store at Braehead is really exciting for the centre. The brand’s decision to open a new store reflects the continued appeal of physical retail and experience-first shopping. “Pandora has always been very popular with our shoppers – and we know the new design and store features will be a real draw for customers.”
Braehead is home to a diverse mix of retail brands such as M&S, Apple, Primark and Next, as well as a range of local and independent retailers.