H&M opens upgraded store at Glasgow’s Braehead
H&M has relocated to a new store at the Braehead retail and leisure destination in Glasgow.
The fashion retailer has moved from its former unit to a new ground floor space which spans 17,000 square feet.
The shop features a bespoke interior with an emphasis on creating a warmer and more relaxed environment for customers.
The news comes as H&M ramps up its investment in both its physical and digital stores as it focuses on the integrated customer experience and sustainability.
Toni Galli, country manager for H&M UK & Ireland, said: “We can’t wait to show our customers our brand-new store in Glasgow. At H&M, we always look to proactively invest and support the local communities where we operate, so by tapping into the fabric of Glasgow, we hope to achieve this. Our aim is to offer our customers a modern and meaningful shopping experience were style, creativity and culture are celebrated, and we are confident that our new Glasgow store will offer exactly this.”
To celebrate the opening, H&M will collaborate with Glasgow-based talent and businesses over the coming months on a series of in-store events and projects.
The store will also offer H&M’s Garment Collection and Recycling service where customers can donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. Customers will be rewarded for using the scheme through ‘Conscious Points’ and digital vouchers.
Founded in Sweden in 1947, H&M opened its first UK store in 1976 and now has more than 240 stores in the country.
Braehead is is currently home to over 100 fashion and lifestyle brands including Apple, Next and Pandora.
Steve Gray, head of European retail asset management at Global Mutual, said: “Our centre team and shoppers will be delighted to see H&M open the doors to its upgraded store. This is a brand with whom we’ve enjoyed a long-standing relationship, and we are incredibly excited to support them on the next stage of their journey with us.
“Brands across the board are focused on creating unique, more compelling in-store experiences – which really drive footfall. H&M’s offer at Braehead reflects this, and their collaboration with local Glasgow-based talent is a great example of innovation to drive visitor engagement.”
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