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Nike Rise concept to join line-up at Trinity Leeds

Nike is to open a new flagship Nike Rise store at Trinity Leeds next year. The Nike Rise concept aims to enhance shopping experiences through innovative… View Article

FASHION RETAIL NEWS UK

Nike Rise concept to join line-up at Trinity Leeds

Nike is to open a new flagship Nike Rise store at Trinity Leeds next year.

The Nike Rise concept aims to enhance shopping experiences through innovative digital experiences and services.

Spanning 10,000 square feet, the new shop will feature the brand’s digitally powered Footwear Fastlane which shares footwear product stories, benefits and technical information with customers. The store will also offer the Nike by You personalisation service and a bra and leggings destination to help female athletes find their right fit.

Nike will join several international brands who have signed to the centre this year.

Nik Porter, head of brand account management at Landsec, said: “Guests are looking for more from their shopping experience and are seeking out concepts which combine convenience with the opportunity to try something new.

“As a result, brands are increasingly prioritising prime locations that drive footfall, enable customer service and have an ability to integrate in-store and online shopping experiences.

“The Nike Rise concept encapsulates this and, with more international brands investing in Leeds, the new store will only enhance the city’s retail offer further.”

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