Nike appoints Michael Gonda as chief communications officer
Nike has appointed Michael Gonda as executive vice president and chief communications officer.
Due to take up his role on 7 July, he will lead the sportswear giant’s global communications strategy, including storytelling, corporate and brand reputation, issues management and employee engagement.
Gonda has been working for the last six years with McDonald’s Corporation where he has held various senior leadership roles, including chief impact officer for North America and global chief communications officer. He has also served on several leadership bodies, including the global senior leadership team.
In his new position, he will report to Nike president and chief executive officer Elliott Hill.
Never Miss a Retail Update!Commenting on the appointment, Hill said: “Michael is a deeply strategic, emotionally intelligent, purpose-driven leader who understands the power of storytelling to move both brands and people.
“His vision for driving impactful communications, his instinct for building high-performing teams, and his ability to form authentic connections will help Nike amplify the voice of sport and athletes around the world in bold and meaningful ways.
“I’m confident he’s the right leader for us as we put Nike back at the center of sport, and our team is excited for the vision and leadership he brings.”
Prior to McDonald’s, Gonda worked as senior vice president of corporate affairs at the purpose driven food company Chobani. Earlier in his career, he worked with the Weber Shandwick communications agency.
Gonda said: “I’m deeply honoured to join a company that has shaped how people see themselves and the world around them, and am humbled to help Nike tell the stories that matter, connect even more deeply with athletes and communities, and write the next ambitious chapter with Elliott and this team.”
