Nike unveils new female focused store
Nike has re-opened its Nike Women store on London King’s Road.
The shop offers a range of sport performance products together with Nike sportswear collections and runway collaborations.
Nike said the store’s new design has been tailored to reflect customers’ shopping preferences. Highlights include a boutique style footwear wall that simplifies browsing across performance and sportswear collections.
In addition, bespoke seasonal assortments and curated window displays showcase the very best of Nike’s offering.
Stephanie Strike, VP of Nike Direct EMEA, said: “Nike Women King’s Road and the Nike shop-in-shop at Selfridges reflect Nike’s commitment to serving women.
“Each retail expression creates a uniquely Nike space to introduce new experiences, product innovations and inspirations that shape the culture of sport and style in London and beyond.
Subscribe to TRB“These small format expressions are just the beginning and will influence how Nike shows up for women across all retail locations.”
Last month, Nike launched a 1,000 square foot women’s shop-in-shop in Selfridges.
