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New look Hollister store launches at St David’s

A new look Hollister store has opened at the St David’s shopping destination in Cardiff. Spanning 9,559 square feet, the store on Upper Grand Arcade is a relocation from its existing… View Article

FASHION

New look Hollister store launches at St David’s

A new look Hollister store has opened at the St David’s shopping destination in Cardiff.

Spanning 9,559 square feet, the store on Upper Grand Arcade is a relocation from its existing site at the scheme and offers more space for the brand to accommodate Gilly Hicks, Hollister’s intimates, loungewear and sleepwear brand.

Featuring an open-concept design and omnichannel capability, the store aims to offer customers an enhanced customer experience to enable shoppers to engage with both brands both in-store and online. Services include click and collect, order in store and ship from store, as well as handheld devices to enable a safe and seamless customer checkout.

Daniel Le Vesconte, GVP of global brands for EMEA at Hollister, said: “We are really pleased with how our new Hollister location has resonated with our customers. The store’s enhanced design and omnichannel offerings not only allow visitors to seamlessly engage with both the Hollister and Gilly Hicks brands, but also provide a safe, welcoming shopping environment.”

Speaking on behalf of the St David’s Partnership, Colin Flinn, Intu’s regional managing director,  added: “To be able to facilitate further growth for high-performing international brands, such as Hollister Co., highlights the strength of our catchment and sheer demand for these brands within the city. This type of investment is a testament to the importance of St. David’s as a prime fashion centre, and the continued growth of Cardiff as a leading city within the UK.”

Want to learn more about in-store digital innovation? Then register for our free Digital Retail Transformation Webinar series to be held on 9 and 10 September where you can watch live or view the recording.

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