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Hollister launches The Confidence Project in EMEA

Hollister Co. is expanding its teen wellness ‘The Confidence Project’ programme to its EMEA region. In a statement, the Abercrombie & Fitch owned retailer said organisations… View Article

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Hollister launches The Confidence Project in EMEA

Hollister Co. is expanding its teen wellness ‘The Confidence Project’ programme to its EMEA region.

In a statement, the Abercrombie & Fitch owned retailer said organisations in the region that champion wellness amongst teenagers will be eligible to apply for the project’s grant programme, which provides funds for either one-year general operating expenses or project specific grants of up to $50,000.

The scheme is particularly relevant to non-profit groups and projects that work in the areas of teen mental health, equitable opportunity for young black, indigenous and people of colour, safety and inclusion for LGBTQIA+ young people, anti-bullying and environmental action.

The project operates in conjunction with Hollister’s annual World Teen Mental Wellness Day, which takes place on 2 March.

Katie Adams, EMEA marketing director at Abercrombie & Fitch Co., said: “The Hollister Confidence Project has been an important, impactful movement for our customers and communities since its inception in 2020, when it was launched in the US alongside the annual Hollister World Teen Mental Wellness Day.

After a successful first year of the grant programme, we couldn’t be more proud to expand our funding efforts to EMEA to help enhance teen wellness on a larger scale. We were encouraged by the strong reaction to World Teen Mental Wellness Day in the UK earlier this year and are excited to see the appetite and passion for building confidence among teens in EMEA year-round.”

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