Hollister and Gilly Hicks open new store concept at Liverpool ONE
Abercrombie & Fitch’s Hollister has officially opened its new store at Liverpool ONE.
Featuring an updated store design concept, the shop is situated on Liverpool ONE’s South John Street adjacent to sister brand Gilly Hicks
The move means the brand has its first dedicated storefront at the scheme.
The 7,300 square foot space is tailored to Hollister and Gilly Hicks’ teenage consumers and showcases both brands’ full range of apparel for men and women, as well as Gilly Hicks’ activewear and loungewear lines.
Jonathan Steinitz, managing director EMEA at Abercrombie & Fitch, said: “We are committed to reaching our Hollister and Gilly Hicks customers globally, and Liverpool ONE is the perfect strategic location for us to engage with both current and new shoppers. The Hollister brand is well established among the destination’s visitors, so we are delighted to introduce them to our new store concept and offer a more distinct Gilly Hicks brand experience within the space.”
The opening follows launches by Sweaty Betty and Space NK at Liverpool ONE last month.
Rob Deacon, senior asset manager at Grosvenor, added: “Hollister’s substantial investment and exciting introduction of the Gilly Hicks brand is a key moment for us, particularly as it evidences yet more commitment to Liverpool ONE from global brands. Launching one of the first new prototype stores in Europe is a major endorsement for the destination and we are sure it will be a great success with the widespread teenager demographic.”