New Balance appoints Teddy Santis as creative director
New Balance has appointed Teddy Santis as creative director of New Balance MADE in USA.
The founder and creative director of New York based lifestyle brand Aimé Leon Dore, he will join together with New Balance in a multi-year relationship with the first product launching in 2022.
New Balance said the collaboartion will aim to showcase its premium product and quality design whilst elevating the MADE in USA platform on a global scale. Santis will be influencing the platform through product design and marketing.
Chris Davis, chief marketing officer at New Balance, said: “We are delighted to announce Teddy Santis as creative director of our MADE in USA franchise collection and together, define the future chapters of New Balance’s rich heritage in craftsmanship. In collaborating with Teddy’s inspirational vision, we have the opportunity to transcend the norms of the athletic industry and elevate the next generation of premium global product.”
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