New Balance joins line-up at Bicester Village

Athletics footwear and apparel brand New Balance has opened the doors to its new premium outlet at Bicester Village.

Situated in the designer outlet centre’s luxury village-style shopping area, the New Balance store will stock limited edition lifestyle footwear as well as workout wear including its J Crew collaboration for women.

Francisco Lopes, EMEA general manager, direct to consumer at New Balance, said: “We’re excited to open the doors to our most premium outlet store to date. Located in the luxurious Bicester Village, the new store will give sneaker fans and fitness fashionistas the chance to pick-up some of our most sought after collections at a great price.”

To celebrate the opening, the brand will offer a day of exclusive in-store incentives and giveaways on 16 March. This will include giving a free pair of shoes to the first 20 customers spending £20 or more.

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