New Balance opens The Track world class multi-sport facility
Sportswear brand New Balance has launched a new multi-sport facility where professional and community athletes can train and compete all year-round.
Called The Track at New Balance. the athletic centre includes a dual terrain indoor track that can be converted to a field and flexible basketball, soccer and volleyball courts. It also features a sports research lab, Roadrunner music venue and a beer hall named Broken Records.
The facility is situated near to New Balance’s global headquarters at Boston Landing in the US and is part of its continued investment in world-class sport innovation and excellence.
Joe Preston, president and chief executive of New Balance, said: “Fifty years ago this month, Jim Davis purchased New Balance and together with Anne, they have led the tremendous growth of our brand into the global athletic leader we are today, while still maintaining our unique company culture.
“Jim also had the bold vision to completely transform the area around our global headquarters in Boston into a vibrant world-class sports hub for athletes and fans including the debut today of The Track at New Balance.
“The Track at New Balance offers the optimal training and performance venue for athletes of all abilities while driving New Balance innovation and technology insights through our new state-of-the-art New Balance sports research lab.”
New Balance redeveloped a brownfield site in order to build the facility which has been designed for speed, competition and daily training,
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