New Balance launches new store concept
New Balance has launched a new retail concept at London’s Westfield Stratford City.
With a strong focus on the customer experience, the store is aimed at younger consumers and will encourage customers to “convene, draw inspiration from each other”.
The shop will offer an assortment of merchandise for both athletes and fashion lovers. Some products will have accompanying visual storytelling to highlight the makers and origins behind them.
Alyson Hodkinson, general manager at Westfield Stratford City, added: “The opening of New Balance‘s flagship store represents a major milestone in the evolution of our sportswear and athleisure offerings. Our vision for Westfield Stratford City has always been to curate a dynamic retail space that resonates with our diverse community the addition of New Balance is a testament to our commitment to provide an exceptional shopping experience that speaks directly to our consumers’ preferences and aspirations.”
Email this article to a friend
You need to be logged in to use this feature.
Please log in here