Icon Outlet signs up New Balance

ICON Outlet at The O2 has announced that New Balance has signed up to take a 2,700 square foot store.

Due to open in October, the shop will be on the lower level of the scheme and will stock the brand’s full range of footwear for training, walking, hiking and working, as well as shirts, jackets, hoodies, sweatshirts, shorts and sweatpants.

Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet, said: “Activewear is a trend-led category that attracts high volumes of diverse consumers, so we are pleased to announce New Balance is joining our line-up at ICON Outlet alongside top sportswear brands Nike, adidas and Asics. Since launching we have signed a broad range of retailers putting us firmly on the map as the premium London destination in which brands want to be.”

The news follows a series of openings for ICON Outlet by brands such as Nike and Adidas. In addition, Butcher and The Farmer will open its first site in London at the scheme next month.

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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