N Brown’s revenue edges up as Amanda Holden and Davina McCall sign as brand ambassadors
N Brown has said it made a “good start” to its financial year after it increased its first quarter sales by 0.5% to £168.7 million.
In the 13 weeks to 29 May, revenue at the group’s Jacamo, Simply Be, JD Williams, Ambrose Wilson and Home Essentials retail brands climbed by 15.5%. The five brands accounted for 81% of product revenue in the period compared to 67% in the same period two years ago.
The group said clothing and footwear sales continued to recover in the quarter with own brand womenswear and menswear sales rising by 27% and 25% respectively.
Steve Johnson, chief executive of N Brown, said: “The strategic transformation initiatives we have enacted over the past two years have now started to deliver product revenue growth, with customers responding well to the new ranges across our core brands. Whilst the external environment remains challenging, we have made a good start to the financial year and trading remains in-line with our expectations.”
In addition, N Brown has announced that it has appointed Amanda Holden and Davina McCall as brand ambassadors for JD Williams. Together they will be spearheading the relaunch of the brand’s new look and feel and helping to drive a reappraisal of the brand within its target audience of 45 to 65 year old women.
Johnson added: “We have a number of exciting initiatives in the pipeline and today we have announced a new partnership with Amanda Holden and Davina McCall to be the new faces of JD Williams, leading some innovative new campaigns which will serve as a rich source of inspiration for our customers.”