Castore appoints Joe Joyce to its roster of brand ambassadors
Castore has appointed the World Boxing Organisation Interim Heavyweight Champion, Joe Joyce, as a brand ambassador.
The athlete is the first tier one boxing ambassador to join the premium sportswear brand.
The announcement has been made ahead of the Joyce vs Zhang fight at London’s Copper Box Arena on 15 April. Joyce will be seeking to defend his WBO Interim Heavyweight title in the 12-round bout.
Sam Lucas, chief partnership officer at Castore, said: “With the upcoming Joyce vs Zhang fight just days away, now is the perfect time to announce this undefeated athlete as our latest brand ambassador.
“Joyce is determined to reach the next level of his career, which requires a persistence and commitment that we admire, and we’re confident that Castore will help him unlock this potential.”
The brand will be ensuring that Joyce is kitted out head to toe in its premium performance gear ahead of every fight.
Lucas added: “Castore is a premium performance training brand that supports athletes in a variety of disciplines, including boxing, so we’re very excited to showcase Joyce’s talents as he trains to make his goal of becoming the World Heavyweight Champion a reality.”