N Brown launches new trading website for Jacamo
N Brown, the parent company of JD Williams and Simply Be, has launched a new trading website for its Jacamo inclusive menswear brand.
Part of the group’s ongoing digital transformation programme, the move follows the successful implementation of a new trading website for Simply Be last September.
The Jacamo platform will aim to deliver a more seamless customer experience with a frictionless checkout process.
N Brown said Simply Be’s new customer-facing website performs 20% faster than the previous site and has seen an increase in its Google Lighthouse score. Meanwhile, Jacamo’s new site is already showing improvements in conversion rates.
Nuno Miller, chief operating officer at N Brown, said: “From the positive results we have seen across both the new Simply Be and Jacamo sites, it’s clear our digital transformation is successfully addressing the group’s legacy online infrastructure and delivering a better customer experience.
“Utilising the latest technology to create an enhanced, customer-first experience is central to our aim of providing a flexible, responsive, and ergonomic platform from which to drive future growth.”
