N Brown Group appoints trading and marketing director

N Brown Group has appointed Arfan Sabir to the newly created role of trading and marketing director.

In his new position, he will bring together N Brown’s trading and marketing functions as the group looks to create a more integrated approach that will sharpen its focus on commercial trading opportunities, as well as elevate the customer experience and accelerate growth.

With over 25 years’ experience of  transforming and scaling digital and omnichannel businesses, Sabir has previously held senior positions at brands such as LEGO, Hawes and Curtis, Mothercare and Dreams. More recently, he was vice president of ecommerce at Avnet, the global electronics distributor.

Dene Jones, chief executive of retail at N Brown, said: “The creation of the Trading and Marketing Director role reflects our commitment to driving commercial excellence and delivering an outstanding customer experience.

“Arfan’s proven track record in omni-channel digital transformation and growth makes him the ideal person to lead this combined function, and we are excited to welcome him to the business.”

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