Matalan appoints chief customer and omnichannel officer
Matalan has appointed Ali Jones to the newly created role of chief customer and omnichannel officer.
In her new position, she will initially focus on establishing a new customer function within Matalan to connect all customer touchpoints.
Following her appointment, the retailer’s ecommerce and international teams will sit within the customer and omnichannel function, which means there will be one dedicated team.
Jo Whitfield, chief executive of Matalan, said: “I am really excited about the opportunity that this appointment will give us, building on the great foundations and plans already in place. Working closely with Ali and her team, we will build a connected strategy and stronger brand experience, however our customers choose to shop with Matalan.”
