Matalan appoints chief customer and omnichannel officer
Matalan has appointed Ali Jones to the newly created role of chief customer and omnichannel officer.
In her new position, she will initially focus on establishing a new customer function within Matalan to connect all customer touchpoints.
Subscribe to TRBFollowing her appointment, the retailer’s ecommerce and international teams will sit within the customer and omnichannel function, which means there will be one dedicated team.
Due to take up her role on 19 April, Jones has an extensive retail background and has spent most of her career in customer centric strategy roles at executive level. From 2018 to 2022, she was customer and community director at the Co-op Group and prior to that held senior roles at Woolworths Australia, Debenhams, M&S, Next and Arcadia Group.
Jo Whitfield, chief executive of Matalan, said: “I am really excited about the opportunity that this appointment will give us, building on the great foundations and plans already in place. Working closely with Ali and her team, we will build a connected strategy and stronger brand experience, however our customers choose to shop with Matalan.”
