Mango Man names Casper Ruud as new brand ambassador
Mango has appointed Norwegian tennis player Casper Ruud as its new global ambassador for Mango Man.
Featuring in a new campaign, he is also the face of its latest Essentials collection.
The news follows a period of successful expansion for Mango Man which has included the opening of its first stand-alone store in the UK at Westfield London earlier this year.
Mango said it continues to see significant growth potential for its menswear line in the UK market where the line is now available in five locations nationwide as well as online.
Mango Man’s roster of ambassadors also includes Antoine Griezmann, Gerard Piqué, Zinedine Zidane and Adrien Brody.
The new autumn/winter Essentials campaign forms part of Mango’s 2024–2026 4E Strategic Plan, which aims to drive sales and store expansion, while elevating the Mango brand to appeal to a wider pool of customers.
The plan includes a roadmap to expand Mango’s store presence across the UK with 20 new openings in 2025. By 2026, the brand aims to open a further 500 stores across the world.
