Mango appoints Helena Helmersson as board member
Mango has strengthened its corporate governance with the appointment of Helena Helmersson as a new independent member of its board of directors.
The fashion retailer said the move supports its transition to a more structured and expert-led management approach, which it has been steadily developing in recent years.
Subscribe to TRBWith more than 20 years of international experience in the fashion sector, Helmersson worked in various roles at H&M Group during that time, including as chief executive from 2020 to 2024.
She is currently also chairwoman of the board of Circulose and a board member of On Holding AG and Quizrr.
Toni Ruiz, chairman and chief executive of Mango, said: “We are welcoming an exceptional professional whose vast international perspective and extensive experience in the fashion industry will undoubtedly propel us to new heights.
“Her expertise and visionary approach are invaluable assets that will enrich our leadership team and drive our global ambitions forward.”
Helmersson added: “Mango is pursuing a very ambitious plan, developing the brand and assortment, and bringing it to more customers around the world.
“At the same time, they are part of leading the sustainability practices in the industry. I’m impressed by what they have accomplished and feel very inspired to contribute to the future success.”
Mango said the strengthening of the board will help it to deliver on the objectives set out in its 2024–2026 4E Strategic Plan. This focuses on reinforcing Mango’s differentiated value proposition, commitment to innovation and sustainability, and driving sales through expansion.
