Mango launches Mango Style Club loyalty scheme in the UK
Mango has launched Mango Style Club in the UK as it continues the international roll out of the refreshed loyalty scheme.
Designed to offer customers a more personalised relationship with the brand, the programme offers a range of loyalty rewards, exclusive services, content and experiences.
Subscribe to TRBThe move forms part of Mango’s wider investment in digital innovation and data as it looks to create a more connected customer experience across its stores and online channels. Mango Style Club is also launching in Ireland, Italy, Germany, Austria and Switzerland, following its launch in Spain and France in 2025.
With three loyalty tiers including Style Insider, Style Curator and Style Icon, customers earn their way through the programme via purchases or interactions, such as subscribing to the Mango newsletter, visiting a store to recycle garments, or returning or collecting online orders. Customer data is then used to help personalise offers, rewards and communications.
Mango Style Club is an evolution of Mango Likes You, the loyalty programme launched in 2019 that grew to more than 42 million customers across 16 countries. Existing Mango Likes You members will be moved automatically to Mango Style Club, with the ‘likes’ they have already accumulated converted into points under the new scheme.
Mango’s UK turnover grew by almost 20% in 2025 as the company opened more than 25 new stores during the year.
