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Levi’s to join line-up at Birmingham’s Bullring

Denim brand Levi’s is to join the line-up at Birmingham’s Bullring this November. Spanning 3,200 square feet, the shop will be situated next to H&M and… View Article

FASHION

Levi’s to join line-up at Birmingham’s Bullring

Denim brand Levi’s is to join the line-up at Birmingham’s Bullring this November.

Spanning 3,200 square feet, the shop will be situated next to H&M and will be designed by an in-house team.

It will sell the brand’s full range of products including jeans, sweaters, t-shirts and outerwear. The store will  also offer a personalisation service at its Levi’s Tailor Shop.

Richard Hurren, VP Europe North at Levi’s, said:“Birmingham has a thriving fashion community as the second biggest city in the UK. With its iconic architecture, Bullring is a much-coveted retail destination and this new store opening offers fans of the brand the right product offering in a great location.”

Other international brands to have signed up to Bullring in the last year include the likes of Arket, Hugo Boss and Morphe.

Iain Mitchell, UK commercial director at Hammerson, said: “When it comes to clothing and fashion, across our portfolio we’re targeting brands that offer something different, both in terms of the in-store experience and the products they sell, and Levi’s delivers that. The new store will really complement the other great brands we have at Bullring & Grand Central.”

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