THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Levi’s to join line-up at Birmingham’s Bullring

Denim brand Levi’s is to join the line-up at Birmingham’s Bullring this November. Spanning 3,200 square feet, the shop will be situated next to H&M and… View Article

FASHION

Levi’s to join line-up at Birmingham’s Bullring

Denim brand Levi’s is to join the line-up at Birmingham’s Bullring this November.

Spanning 3,200 square feet, the shop will be situated next to H&M and will be designed by an in-house team.

It will sell the brand’s full range of products including jeans, sweaters, t-shirts and outerwear. The store will  also offer a personalisation service at its Levi’s Tailor Shop.

Richard Hurren, VP Europe North at Levi’s, said:“Birmingham has a thriving fashion community as the second biggest city in the UK. With its iconic architecture, Bullring is a much-coveted retail destination and this new store opening offers fans of the brand the right product offering in a great location.”

Other international brands to have signed up to Bullring in the last year include the likes of Arket, Hugo Boss and Morphe.

Iain Mitchell, UK commercial director at Hammerson, said: “When it comes to clothing and fashion, across our portfolio we’re targeting brands that offer something different, both in terms of the in-store experience and the products they sell, and Levi’s delivers that. The new store will really complement the other great brands we have at Bullring & Grand Central.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement