Levi Strauss names new chief marketing officer for Levi’s
Levi Strauss & Co has appointed Kenny Mitchell as senior vice president and chief marketing officer of the Levi’s brand.
Due to take up his role on 5 June, he will report to Michelle Gass, president of Levi Strauss & Co, and will be responsible for the brand’s consumer marketing strategy as it looks to grow its market share.
Gass said: “Kenny is widely recognised as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation.
“It is especially fitting to have someone of his exceptional calibre join our Levi’s team in this milestone year, further positioning us for long-term growth and operational success as we celebrate the 150th anniversary of the 501 jean and the 170th year of the company’s founding.”
With more than 20 years’ brand-building experience, as well as digital, creative and innovation expertise, Mitchell will join the brand from Snapchat parent company Snap where he has worked since 2019 as chief marketing officer.
Prior to this, he was vice president of brand content and engagement for McDonald’s USA and also worked as head of consumer engagement at Gatorade.
Mitchell said: ““I have long admired the enduring global relevance of Levi’s as both a quintessential apparel brand and cultural icon. It is an honour to be part of shaping the future of the greatest story ever worn.”