Bullring & Grand Central becomes official provider to Birmingham 2022 Commonwealth Games
The Bullring & Grand Central shopping destination has been selected as an official provider to the Birmingham 2022 Commonwealth Games.
Situated in the centre of Birmingham, the venue has kickstarted its support for the games with the opening of the Official Games Merchandise Store on New Street.
As associate venue for the Birmingham 2022 Festival, Bullring will also host a programme of festival events ranging from pop-up performances to a visual art installation. The programme has already seen visitors to the Bullring take part in a gift workshop where they made welcome gifts for athletes arriving in the city. Earlier this month, hundreds of visitors to Bullring also watched the B-Side Hip-Hop contest produced by the Birmingham Hippodrome.
Rita-Rose Gagné, chief executive of Hammerson said: “This is an opportunity to showcase to millions of visitors, globally, the best of Birmingham and of this unique asset co-owned and managed by Hammerson.
“As a significant stakeholder in Birmingham, we’re working to regenerate key parts of the city centre which will in turn ensure it remains on the international stage.
“We look forward to contributing to a positive and long-lasting legacy from Birmingham 2022 for this important UK city.”
The games will see around 4,500 athletes from 72 nations and territories competing in 19 sports across 15 venues. The event will be the biggest event ever to be held in the West Midlands with the city welcoming more than one million spectators.