Laura Ashley expands fashion and lifestyle range
Laura Ashley is to expand its range of fashion, home and lifestyle products to reflect its British heritage in a new modern way in Europe, Australia, New Zealand, China, India and the Middle East.
In a multi-year deal, IMG will work with the brand to create new Laura Ashley apparel, footwear, accessories, beauty and homeware items through selected licensing and retail partnerships and collaborations.
Laura Ashley relaunched a home collection in 2021 with its main retail partner Next on a dedicated ecommerce platform and in over 50 Next stores across the UK.
Carolyn D’Angelo, managing director of brands at Gordon Brothers and president of Laura Ashley, said: “We are excited to be working with IMG to expand the brand globally. Following the success of our spring home collection relaunch and fall fashion collaboration last year, it is clear there is a strong customer appetite for a new wave of Laura Ashley lifestyle products. We look forward to seeing the first designs of our 2023 fashion relaunch spring to life for the brand’s 70th anniversary and for the next generation of Laura Ashley customers.”
Tim Smith, vice president of IMG, added: “We are eager to leverage this rich heritage and the Laura Ashley archive, comprising more than 98,000 pieces of unique artwork, textiles and footage, to develop relevant new fashion and lifestyle products for existing and new fans of the brand.”
