Laura Ashley launches collaboration with Baggu
Laura Ashley has teamed up with reusable bag company Baggu to launch a limited-edition collection that features three Laura Ashley prints.
The 13 piece range includes Baggu’s signature fabric bags in standard pouch, mini tote, crescent bag, fanny pack and 3D zip set designs, alongside a glasses sleeve, laptop sleeve, soft sun hats and packable sun hats.
Subscribe to TRBThe collection features Laura Ashley’s Rhian Daisy print which launched as part of the 1989 Laura Ashley Home Collection. The others include the romantic Rowena and a print inspired by a piece of antique fabric from the Laura Ashley archive.
The collection was launched yesterday as part of the ongoing celebrations marking Laura Ashley’s 70th anniversary this year.
Carolyn D’Angelo, senior managing director, Gordon Brothers Brands and president of Laura Ashley Global, said: “This is a hugely exciting collaboration for us, and really brings together Laura Ashley’s classic prints with Baggu’s playful style.
“With retail distribution across Europe, North America and Asia, this launch will extend the brand’s global reach and introduce new customers to the brand.”
The range will be sold in Canada, Japan, Thailand and US and will be available through Found in Bath in the UK.
