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Laura Ashley sofas now available at DFS

Home and lifestyle brand Laura Ashley now has a retail listing with the DFS sofa retailer. DFS has introduced six classic Laura Ashley sofa designs to… View Article

HOME AND DIY RETAIL NEWS

Laura Ashley sofas now available at DFS

Home and lifestyle brand Laura Ashley now has a retail listing with the DFS sofa retailer.

DFS has introduced six classic Laura Ashley sofa designs to its range, including the Lynden and Marford, as well as a selection of footstools in 95 colours and styles.

Inspired by the heritage of the Laura Ashley archive, the sofa range can also be personalised with a selection of colours, fabrics, and foot options.

Laura Ashley said the move will extend its brand reach and introduce the product range to more consumers.  The news comes as the brand prepares to celebrate its 70th anniversary next year.

Carolyn D’Angelo, managing director, Gordon Brothers Brands and president of Laura Ashley Global, said: “This launch marks an exciting milestone for the business as it is the first time our sofas will be available to buy from DFS. We look forward to introducing our sofa range to DFS customers, while offering our existing customers a new place to shop.”

With prices starting from £1,200, the sofa range will include six styles in 27 colourways, with up to five free swatches available to order.

Kellie Wyles, DFS head of upholstery and brands, said: “We’re thrilled to welcome Laura Ashley to DFS’ portfolio of brands. Our passion for balancing comfort and style with great value for money is the driving force behind our success so we’re confident the Laura Ashley sofa range will be hugely popular with our customers and we’re looking forward to what our partnership will bring.”

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