Lucky Brand collaborates with Laura Ashley
US fashion retailer Lucky Brand has launched a limited-edition women’s fashion collaboration with Laura Ashley.
The retailer specialises in Americana-inspired premium denim and lifestyle products and the new collection will include items embellished with patchwork, embroidery and floral patterns.
Lucky Brand said the jeans, dresses, shirting, shorts and jackets will appeal to shoppers looking for unique and distinct pieces, nostalgia-driven fashion, and styles with a more handmade, heritage feel.
The retailer’s chief executive Natalie Levy said: “Lucky Brand is proud to partner with Laura Ashley, a classic brand with a long history of beautiful craftsmanship. This collaboration is an exciting opportunity to emphasise our combined commitment to quality, comfort, and style while creating apparel people will want to love and wear for a long time.”
With prices ranging from $79.50 to $139, the Lucky Brand X Laura Ashley collection is available in Lucky Brand stores and online at luckybrand.com and lauraashleyusa.com. The current release is one of two capsules and the second collection will launch this summer.
Carolyn D’Angelo, senior managing director, brand operations at Gordon Brothers and president of Laura Ashley Global, said: “Laura Ashley is delighted to see this collaboration come together with Lucky Brand. We are excited to work with brands that continue to be inspired by the legacy of Laura Ashley. As we reach our 70th anniversary this year, it’s amazing to see how this collection reimagines the iconic heritage prints across modern designs.”
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