Knix and Betsey Johnson collaborate on lingerie collection
Global lingerie and apparel brand Knix has embarked on a collaboration with New York fashion designer Betsey Johnson.
Launching on 12 April, the collection features Knix prints on a range of products including the Modal Hold Me Nightgown, Modal Sleep Set: cropped pant & top, Wingwoman Contour Bra, Luxelift Pullover Bra, Evolution Bra, Essential Underwear and Leakproof Underwear.
AR integration with the use of filters is available on Knix’s Instagram channel to give customers the opportunity to bring the world of Betsey Johnson to life. The filters are inspired by the four prints of the collection: Pink Rose Fête, Pretty Kitty, Flutter By and Flower Flouris.
In a statement, Johnson said: “I’ve never had so much fun collaborating with a design team who understands Betsey Johnson while being able to create pieces that I, myself, want to live in everyday. From the tiniest bikini brief, to comfy cosy PJs and sexy slip dresses – my Knix collection is a complete wardrobe.”
