Marks & Spencer to add Wonderbra to lingerie range

Marks & Spencer has signed a deal to add Wonderbra to the range of lingerie brands it sells.

The range will be available on the M&S website from early December.

Wonderbra is known for its push-up bras and its 1994 Hello Boys advertising campaign that starred supermodel Eva Herzigova.

The move forms part of the retailer’s strategy to add new labels to its range including the likes of Hobbs, Jigsaw, Joules and White Stuff, as well as lingerie brands Sloggi and Triumph.

Neill Harrison, director of guest brands at M&S, said the addition of brands that complement existing ranges was an exciting way for the retailer to give customers more choice.

Photo by Georgia Hawkins

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