Marks & Spencer redefines ‘neutral’ lingerie
Marks & Spencer has launched a new range of neutral coloured lingerie to give customers the freedom to complement or contrast their skin tone.
The retailer said the range offers more colours, more sizes and more choice within the neutral bras and knickers category.
Laura Charles, director of M&S lingerie, said: “We are the UK market leaders in bras and knickers and with that comes a responsibility to ensure what we sell makes all of our customers feel fantastic. We listened when our customers and colleagues told us we hadn’t got it right when it came to colour; both in the choices available and the way we talked about the neutral shades. ”
With the terms nude and neutral having generally been used in relation to lighter skin tones, M&S found its previous offering was inconsistent and inadequate for all ethnicities. As a result, the retailer’s ‘new neutrals’ range has been expanded to include a selection of styles in five shades called Opaline, Rich Amber, Rich Quartz, Rose Quartz and Topaz.
The launch of the offering is being supported by a new campaign called “Nothing Neutral About It”.
Charles added: “The global conversations around race and equality over the last 12 months spurred us to go faster in creating a better, more inclusive range. From the product offer to the names, to the marketing, we’ve worked hand in hand with our colleague Culture & Heritage network to deliver a campaign we’re proud of and an underwear range that provides more colours, more sizes and more choice so that all of our customers have the freedom to complement or contrast with their individual skin tone in a way that suits their own personal style.”
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