Diet Coke appoints fashion icon Kate Moss as creative director
Diet Coke has appointed supermodel Kate Moss as creative director of its brand in its 40th anniversary year.
In statement, The Coca-Cola Company said Moss will bring to life the new Diet Coke ‘Love What You Love’ campaign by bringing her unique aesthetic and style to the brand. She will also build on Diet Coke’s legacy of partnering with some of the world’s leading fashion designers.
The move marks the appointment of Diet Coke’s first creative director in over a decade.
Michael Willeke, integrated experience director, Europe at The Coca-Cola Company, said: “We are honoured to appoint Kate Moss as our new creative director, continuing Diet Coke’s rich history of collaborating with some of the biggest names in fashion and culture.
“This year, Diet Coke marks its 40th global anniversary, kick-starting with an official London Fashion Week partnership and brand experience, which gave fans the chance to reclaim their break. This summer, we will continue to showcase the positive attitude of Diet Coke drinkers, and with Kate at the helm, inspire everyone to adopt a ‘Love What You Love’ attitude.”
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