THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Diet Coke appoints fashion icon Kate Moss as creative director

Diet Coke has appointed supermodel Kate Moss as creative director of its brand in its 40th anniversary year. In statement, The Coca-Cola Company said Moss will… View Article

FOOD & DRINK

Diet Coke appoints fashion icon Kate Moss as creative director

Diet Coke has appointed supermodel Kate Moss as creative director of its brand in its 40th anniversary year.

In statement, The Coca-Cola Company said Moss will bring to life the new Diet Coke ‘Love What You Love’ campaign by bringing her unique aesthetic and style to the brand. She will also build on Diet Coke’s  legacy of partnering with some of the world’s leading fashion designers.

The move marks the appointment of Diet Coke’s first creative director in over a decade.

Michael Willeke, integrated experience director, Europe at The Coca-Cola Company, said: “We are honoured to appoint Kate Moss as our new creative director, continuing Diet Coke’s rich history of collaborating with some of the biggest names in fashion and culture.

“This year, Diet Coke marks its 40th global anniversary, kick-starting with an official London Fashion Week partnership and brand experience, which gave fans the chance to reclaim their break. This summer, we will continue to showcase the positive attitude of Diet Coke drinkers, and with Kate at the helm, inspire everyone to adopt a ‘Love What You Love’ attitude.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News