Kate Hudson transitions to advisory role for Fabletics
Eight years after co-founding and serving as the public face of Fabletics, Kate Hudson has announced her transition from principal face of the brand to an advisory role.
As the company charts its next chapter and continued growth, Kate will continue to bring her expertise to Fabletics as a strategic advisor and remains a shareholder in the company.
“When we first started out, the challenge was to build a successful company which filled the void in the market for premium quality, fashion-forward activewear at affordable prices, while staying true to our social values of inclusivity and community building, promoting a healthy lifestyle and sustainability,” said Hudson.
“I am extremely proud of what we have accomplished. How we have grown Fabletics—with more product categories and collaborations, expansion into menswear, retail stores, a fitness app, international expansion, all while becoming more sustainable and eco-friendly—is truly incredible. As my role becomes less focused on being in front of the camera to becoming more of a strategic advisor, my passion for and investment in our mission is as strong as day one.”
Fabletics has achieved massive success as a global lifestyle brand that’s attracted a fervent community. Launched as a US-based eCommerce platform, Fabletics’ innovative VIP membership model currently serves 2.3 million engaged members. Fabletics has expanded far beyond digital, operating 73 tech-enabled retail stores across the United States, as well as both a mobile shopping app and its Fabletics FIT app. The Company also operates eCommerce sites in eight western European countries, and two European stores in Berlin and London.
In addition to Fabletics, Hudson has continued to drive start-ups, including, nutritional powder brand, In Bloom and King St. Vodka.